Every production house wants a unique selling point not only for their products (i.e. You should do what most film production houses do! Get a custom typeface design for your logo.Ĭustomization is a common practice in the film industry. Image Source: Wikimedia/Touchstone Pictures Image Source: Wikipedia/Lucasfilm Use shapes If you want a typeface that’s identifiable then you must add some points of interest in it. There are two reasons for this: a) they focus on color and symbols rather than text, and b) they make on-screen versions striking instead.Įven then, production and media company logos don’t simply select a typeface from Microsoft Word for instance. However, companies like Strada Films, Marvel Studios, and Miramax Films have a simplistic typeface without a grunge or swirl. Something like the usual Helvetica, the nerve-wrecking Comic Sans or the basic Arial will not be a good choice. As a startup or small business, don’t jeopardize your image by selecting a typeface that is not unique, eye-catching or befitting. Other than color, typography has the ability to make a production company logo a socko (thumbs up) or a sucko (thumbs down). A gradient or mesh helps the shapes to stand out as 3D or realistic objects – what designers also call skeuomorphic. Still silver and golden are common because they give a sheen to the text and symbols in a logo design. For example, Universal Pictures has produced comedy, romantic and action films and their design is consistent throughout. Image Source: Wikipedia/Dark Castle Entertainmentīut this isn’t the only catalyst that determines the colors of a production house logo.
The color palette is usually developed by combining tones such as emerald or neon green, jet black, smoky gray, electric blue, orange-yellow, grayed-white and bloody red.Īlso Explore: Meaning and Uses of Colors in Logo Design For example, production companies that make thriller movies have “killer” shades rather than “soft and sweet” tints in their logos. The color schemes of on-screen production house logos depend on the genre of movies it produces. Image Source: ZillionDesigns Color Palette A production logo can be a wordmark, a combination mark or a lettermark. There are endless possibilities for graphic designers to experiment with when making logos. The style of the logo design depends on the kind of brand image the company wants to portray. Seven years into the millennium, production logos were geared with special effects. Production houses began investing in digital animation, and Walt Disney was the last to upgrade its on-screen logo in 2006. This was an eye-candy for the audience at the time. But with the advancement in design and technology, large production houses adopted cel animation technique where every different frame is drawn by hand and repeated to create an illusion of movement.īy the late 1900s, production companies computerized their logo with 2D and 3D graphics. Prior to the invention and usage of television, production logos (in the cinema or theaters) were as simple as their print counterparts. Nevertheless, each logo design looks unique. But they use symbols and design styles that are commonly understood and recognized.
Production house logos are catchy not only because they’re attractive, memorable and repeatedly marketed. Meaningless – one that’s unprovocative or too simpleĪlso Explore: How Not Copy Designs and Protect Your Work Common Traits In Film Production Logos.Uninteresting with absolutely no element of attraction.Derivative, as in a replica of someone else’s work.Right?īefore we dig into the psychology of film production logos, remember these words. If you’re a film production startup, I’m sure you want your corporate logo to shine among the stars of this industry – make it a box office hit. These unique logo designs are a blockbuster! In the sense that they each have a fanfare. So what is it that makes these images, symbols or words powerful enough to be remembered for decades? These animated logos still delight us at the front of all movies – one’s that we love or hate, find interesting or gruesome, and funny or scary. The lion, moon, and castle were part of logos of the production houses, which finance and manage films. In fact, I didn’t even know what this unusual imagery meant.Īfter years of watching a boy sitting on the moon and a castle being illuminated by a light I finally got it! Remember watching Wizard of Oz after hearing the amplified sound of MGM’s Leo the lion’s roar? It surely gave me goosebumps as a kid! At the time, I didn’t understand the purpose of this dramatic opening.